Toko buku erlangga jakarta9/21/2023 Pada periode II 2019, aplikasi Shopee menjadi peringkat teratas pada AppStore. Shopee memegang posisi pertama sebagai top e-commerce selama sepuluh periode secara berkelanjutan yang dihasilkan dari peringkat pada AppStore. Kepuasan konsumen merupakan faktor yang sangat penting dalam membentuk perilaku pembelian ulang pada pembelanjaan online. Keywords: Shopee repurchase intention SEM. Specifically, this study can be concluded that discounts have no effect on satisfaction, discounts have no effect on repurchase, convenience has no effect on satisfaction, convenience has no effect on repurchase, satisfaction has an effect on repurchase. Technique sampling used random sampling with a total sample size of 100 respondents and using data analysis Structural Equation Modeling (SEM). This study aims to determine the level of repurchase intention in the Shopee application. However, based on the average number of visitors to the site on a monthly basis, Shopee was beaten by Tokopedia. ![]() In the second quarter of 2019, Shopee also led the AppStore ranking category. Shopee holds the first position as the top e-commerce company for ten consecutive quarters based on the ranking on the PlayStore. Consumer satisfaction is a very important factor in shaping repurchasing behavior in online shopping.
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